Digital Marketing Strategy to Increase Sales in the Era of Digitalization (Case Study of Tempe Chips in Rekso Binangun Village)
DOI:
https://doi.org/10.55927/ijems.v4i2.53Keywords:
Digital Marketing, Msmes, Sales, Tempeh Chips, DigitalizationAbstract
The development of digitalization offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to increase competitiveness and product sales. This study aims to determine the digital marketing strategies implemented and their role in increasing sales of Ibu Hartati's Tempe Chips MSME in Rekso Binangun Village. The research method used was a qualitative one with a case study approach. Data collection techniques included interviews, observation, and documentation. The results showed that the digital marketing strategy implemented included utilizing social media and e-commerce platforms as promotional and sales tools. Implementing this strategy can expand marketing reach, enhance consumer interaction, and positively impact product sales. While some challenges remain, such as limited technological knowledge, digital marketing generally plays a crucial role in supporting the sustainability and development of MSMEs in the digital era
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