Green Economy or Greenwashing Examining the Economic Reality Behind Sustainability Claims
DOI:
https://doi.org/10.55927/ijems.v4i2.52Keywords:
Green Economy, Greenwashing, Sustainability Claims, Corporate Performance, Stakeholder PerceptionAbstract
The increasing emphasis on sustainability in global economic systems has strengthened concerns regarding the gap between genuine green economy practices and corporate greenwashing. This study aims to examine the economic reality behind sustainability claims by analyzing the relationship between environmental disclosures, firm performance, and stakeholder perceptions. Using a quantitative approach, the study involves 100 respondents along with financial report data analyzed through regression and comparative methods. The results indicate that sustainability claims can enhance corporate image and stakeholder trust; however, only consistent and verifiable practices lead to sustainable economic performance. Discrepancies between claims and actual practices weaken credibility and market value, making transparency and accountability essential
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